Make Some Sense of Scent Trademarks: The United States Needs a Graphical Representation Requirement

Make Some Sense of Scent Trademarks: The United States Needs a Graphical Representation Requirement

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Make Some Sense of Scent Trademarks: The United States Needs a Graphical Representation Requirement

When it comes to consumer loyalty, some businesses have decided to go beyond attracting the eyes. Why not keep customers via their nostrils? Accordingly, the scent marketing industry is booming. Jennifer Dublino, Vice President of Development at ScentWorld Events, remarks that “smell is one of the most unique of human senses. Scent enters the limbic system [of the brain] and bypasses all of the cognitive and logical thought processes and goes directly to the emotional and memory areas of the brain.” Companies like ScentAir have been created specifically to help stores design fragrances that best fit their image and objectives as a way to increase returns on investment. 

Science indicates that olfactory cues are more effective than visual cues at triggering memory. Scents’ strong ties to memory and emotions can make them a powerful branding tool. A study found that gamblers spent forty-five percent more money when there was a floral scent present around a slot machine than when there was not. Four hundred consumers, who were surveyed after shopping
in a Nike store, reported that a “pleasant ambient scent” improved not only their evaluation of the store and its products but the likelihood they would shop there again. Some human rights activists have even suggested that using scents to identify goods could be beneficial to those who are visually impaired and are not able to reap the benefits of visual trademarks.6 Overall, scents appear to both attract customers and increase their affinity to a particular good or service from a specific source, much like a mesmerizing logo or catchy slogan.

Gabrielle E. Brill

J.D. Candidate, 2022, University of Richmond School of Law

B.A., magna cum laude, 2018, Dickinson College

 

 

 

 

How President Biden Can Fill the Central District of California Bench

How President Biden Can Fill the Central District of California Bench

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How President Biden Can Fill the Central District of California Bench

President Joseph Biden confronts an enormous opportunity to seat highly qualified, mainstream federal judges in plenty of appeals court and district court openings which former President Donald Trump neglected to fill in his four-year term. The remarkable California trial level vacant emergency slots, particularly in the United States District Court for the Central District of California, are the United States’ worst-case scenario and consummate promise. The Central District of California tribunal had experienced as many as ten lengthy open court slots among twenty-eight posts during the Trump administration, but it encounters six vacancies today.

 

Carl Tobias, Williams Chair in Law, University of Richmond School of Law

 

Pretextual Stops: The Rest of the Story

Pretextual Stops: The Rest of the Story

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Introduction

Pretextual stops made by law enforcement officers—stops aimed at serving some purpose other than the official reason for the stop—have received renewed attention in the public discourse following several high-profile law enforcement confrontations with people of color. Naturally, the conversations about pretextual stops have centered around their most horrid iteration: discriminatory stops made by bad cops. These stops are damaging to both motorists and officers, and conversations about them are undeniably important. But there is more to pretextual stops than the nefarious purposes attributed to them.

As a former police officer who regularly made pretextual stops for reasons entirely unrelated to race, I’d like to tell the rest of the story (as Paul Harvey would say). Whatever we as a society might decide about pretextual stops, the fact that cops regularly put pretext to use for good should be part of the conversation. To that end, this Essay offers a “boots on the ground” perspective. It aims to share how pretextual stops are used for good, and to shift the focus from how we can eliminate an officer’s discretion to make pretextual stops, to a candid evaluation of which laws are really worth having (and enforcing) and what else we might do to ameliorate the valid concerns that they raise.

I begin in Part I by outlining the doctrine of, and principal concerns with, pretextual stops. I complicate the issue in Part II by discussing the legitimate uses to which police officers regularly put pretextual stops. In Part III, I turn to a few thoughts about how to separate the bad from the good, refocusing the discussion as a question of what laws we want the police to enforce and how we might foster trust between the police and the policed.

 

J.E.B. Stuart VI*

J.D. 2021, University of Richmond School of Law; B.S. 2013, Virginia Tech
Prior to attending law school, the author served in multiple public-safety positions, including as a patrol deputy with a Virginia sheriff’s office.

Appoint Candace Jackson-Akiwumi to the Seventh Circuit

Appoint Candace Jackson-Akiwumi to the Seventh Circuit

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Appoint Candace Jackson-Akiwumi to the Seventh Circuit

 

On November 30, Seventh Circuit Judge Joel Flaum assumed senior status when he completed over four decades of rigorous public service as a prominent jurist. On that day, the Senate resumed the prolonged lame duck session, which the GOP upper chamber majority began after voters had elected Joe Biden to replace former President Donald Trump. Trump correctly refrained from nominating Flaum’s successor. Four months later, President Biden dutifully announced that he would name Candace Jackson-Akiwumi to replace Flaum. Jackson-Akiwumi is a particularly qualified, mainstream nominee. Because she comprehensively answered senators’ complex, probing questions, and the Seventh Circuit lacks any people of color, the Senate must promptly confirm her.

 

*Carl Tobias

* Williams Chair in Law, University of Richmond. I wish to thank Peggy Sanner and Jamie Wood for ideas, Leslee Stone for excellent processing, University of Richmond Law Review Editor-in-Chief Christopher Sullivan and Online Editor Tesia Kempski for expeditious, careful editing, as well as, Russell Williams and the Hunton Andrews Kurth Summer Endowment Research Fund for generous, continuing support. Remaining errors are mine.

 

 

The Bivens “Special Factors” and Qualified Immunity: Duplicative Barriers to the Vindication of Constitutional Rights

The Bivens “Special Factors” and Qualified Immunity: Duplicative Barriers to the Vindication of Constitutional Rights

Amelia G. Collins

 

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Introduction

When courts imply a cause of action under a Bivens analysis and when they apply an immunity as a defense, they are acting in their capacity as common-law courts. However, each of those mechanisms developed differently, and the Supreme Court of the United States has been hesitant to utilize one—Bivens causes of action—while generously applying the other—qualified immunity. The purposes behind each device were originally antithetical, with Bivens aiming to deter unconstitutional conduct and qualified immunity seeking to ensure courts did not deter too much. However, the Supreme Court gradually restricted its Bivens jurisprudence, from granting a cause of action unless there are “special factors,” to denying a cause of action whenever there are “sound reasons.” As a result, the practical outcomes of both analyses are the same: plaintiffs cannot fully vindicate their constitutional rights and often cannot vindicate them at all. This Comment argues that, to ensure the vitality of the foundational presumption that for every legal right, there is a remedy, the Supreme Court should restore its Bivens analysis to the original framework, invoking only those “special factors” recognized in the Court’s initial extensions of a cause of action to plaintiffs bringing constitutional claims.

Religious Exemptions As Rational Social Policy

Religious Exemptions As Rational Social Policy

Justin W. Aimonetti & M. Christian Talley

 

 

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Abstract

In its 1963 decision Sherbert v. Verner, the Supreme Court interpreted the Free Exercise Clause to permit religious exemptions from general laws that incidentally burdened religious practice. Sherbert, in theory, provided stringent protections for religious freedom. But those protections came at a price. Religious adherents could secure exemptions even if they had no evidence the laws they challenged unfairly targeted their religious conduct. And they could thereby undermine the policy objectives those laws sought to achieve. Because of such policy concerns, the Court progressively restricted the availability of religious exemptions. In its 1990 decision Employment Division v. Smith, the Court then abandoned the Sherbert regime altogether. Incidental burdens would no longer suffice for Free Exercise exemptions. Instead, Smith predicated future exemptions on litigants’ showing that laws unfairly targeted religious practice or granted exemptions to secular entities that were arbitrarily withheld from religious comparators. Smith’s revision, this Article contends, subtly but profoundly changed how public policy interacts with the Free Exercise Clause. Smith created a world in which religious exemptions often promote, rather than impede, rational policy. Smith’s framework helps detect laws that are rooted in animus, rather than reason, or that impede their own efficacy with gratuitous secular exemptions. Applying that insight to recent religious liberty litigation contesting coronavirus lockdowns, this Article contends that many of those suits made state responses to COVID-19 more rational. Despite the scholarly criticism religious litigants endured, their suits exposed both irrational over-enforcement of lockdown measures against religious entities and irrational under-enforcement of those measures against their secular counterparts.